|Promote the business||Learner's Guide|
|Your task||Topics||Self tests||Activities||Example businesses||References||Contents|
Develop a marketing plan for your product or service.
You will need a business plan to clarify your goals. You can use the business plan for your business, or devise a plan based on one of the businesses in the 'Example business' section if you do not have a business of your own.
Carry out a SWOT analysis.
Describe your marketing mix and strategies for product, promotion, price and place.
Think about the following points.
Outline the steps you would take to implement and monitor a marketing strategy to optimise success.