Promote the business Learner's Guide
Your task Topics Self tests Activities Example businesses References Contents
Your task

Develop a marketing plan for your product or service.

You will need a business plan to clarify your goals. You can use the business plan for your business, or devise a plan based on one of the businesses in the 'Example business' section if you do not have a business of your own.

Carry out a SWOT analysis.

Describe your marketing mix and strategies for product, promotion, price and place.

Think about the following points.

  • How will you research your market?
  • How will you analyse your research?
  • How will you research your competitors?
  • How will you monitor customer satisfaction?

Outline the steps you would take to implement and monitor a marketing strategy to optimise success.

Explore the topics for information that will help you complete the marketing plan.

Try the activities for some practical experience in preparing the different sections of the marketing plan.

Discuss your marketing plan with other learners and compare different strategies to identify an approach that suits your business.